When Virtual Reality meets destination marketing : the mediating role of presences between vividness and user responses
Chris Zhu and Don Chi Wai Wu, Yan Lu, Lawrence Hoc Nang Fong, Lena Silin She
| Year of publication: |
2024
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|---|---|
| Authors: | Zhu, Chris ; Wu, Chi Wai ; Lu, Yan ; Fong, Lawrence Hoc Nang ; She, Lena Silin |
| Published in: |
Journal of vacation marketing. - London : Sage, ISSN 1479-1870, ZDB-ID 2093798-2. - Vol. 30.2024, 3, p. 408-422
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| Subject: | Virtual reality | vividness | sense of presence | telepresence | satisfaction | travel intention | Virtuelle Realität | Tourismusmarketing | Tourism marketing | Kundenzufriedenheit | Customer satisfaction | Urlaubsverhalten | Holiday behaviour | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/13567667221141414 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014631982