When will larger-sized female models in advertisements be viewed positively? The moderating effects of instructional frame, gender, and need for cognition
| Year of publication: |
2004
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|---|---|
| Authors: | Peck, Joann ; Loken, Barbara |
| Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 21.2004, 6, p. 425-442
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