When will price increases associated with company donations to charity be perceived as fair?
Year of publication: |
September 2016
|
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Authors: | Koschate-Fischer, Nicole ; Huber, Isabel V. ; Hoyer, Wayne D. |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 44.2016, 5, p. 608-626
|
Subject: | Cause-related marketing | Donation amount | Price fairness | Motive attribution | Fundraising | Gerechtigkeit | Justice | Cause-Related Marketing | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy | Wohltätigkeit | Charity | Altruismus | Altruism | Gemeinnützige Organisation | Charitable organization |
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