Where does customer value come from? : an assessment of the global bicycle manufacturers industry’s product attribute, technical capability, and brands

Chen-En Hou, Min-Jhih Cheng, Shiu-Wan Hung, Sheng-Hong Chen and Ming-Yi Shen

Year of publication:	2020
Authors:	Hou, Chen-En ; Cheng, Min-Jhih ; Hung, Shiu-Wan ; Chen, Sheng-hong ; Shen, Ming-Yi
Subject:	brand \| Customer value \| product attribute \| technical capability \| Kundenwert \| Markenimage \| Brand image \| Markenführung \| Brand management \| Konsumentenverhalten \| Consumer behaviour \| Industrie \| Manufacturing industries

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