Whether to adopt "buy online and return to store" strategy in a competitive market?
Year of publication: |
2022
|
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Authors: | Yan, Shuai ; Archibald, Thomas Welsh ; Han, Xiaohua ; Bian, Yiwen |
Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 301.2022, 3 (16.9.), p. 974-986
|
Subject: | Supply chain management | Buy online and return to store | Cross-channel return strategy | Dual-channel retailer | Competition | Einzelhandel | Retail trade | Online-Handel | Online retailing | Lieferkette | Supply chain | Konsumentenverhalten | Consumer behaviour | Vertriebsweg | Distribution channel | Wettbewerb |
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