Whether to adopt "buy online and return to store" strategy in a competitive market?
Shuai Yan, Thomas Welsh Archibald, Xiaohua Han, Yiwen Bian
| Year of publication: |
2022
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|---|---|
| Authors: | Yan, Shuai ; Archibald, Thomas Welsh ; Han, Xiaohua ; Bian, Yiwen |
| Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 301.2022, 3 (16.9.), p. 974-986
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| Subject: | Supply chain management | Buy online and return to store | Cross-channel return strategy | Dual-channel retailer | Competition | Lieferkette | Supply chain | Online-Handel | Online retailing | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Vertriebsweg | Distribution channel | Wettbewerb | Electronic Commerce | E-commerce |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ejor.2021.11.040 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013267806