Which incremental innovations should we offer? : comparing importance-performance analysis with improvement-gaps analysis
Year of publication: |
2014
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Authors: | Tontini, Gerson ; Picolo, Jaime Dagostim ; Silveira, Amélia |
Published in: |
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence. - Abingdon, Oxfordshire : Routledge, ISSN 1478-3363, ZDB-ID 2101779-7. - Vol. 25.2014, 7, p. 705-719
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Subject: | importance–performance analysis | service quality | customer satisfaction | Kano model | improvement-gaps analysis | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Innovation | Messung | Measurement |
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