Which marketing communication methods are Namibian SMEs using?
Year of publication: |
2018
|
---|---|
Authors: | Scheers, Louise van |
Published in: |
The journal of accounting and management : JAM. - Galaţi : Danubius University Pr., ISSN 2392-8778, ZDB-ID 2668125-0. - Vol. 8.2018, 2, p. 11-17
|
Subject: | Marketing communication method | Trade shows | Word-of-mouth | Electronic Media | Small and medium enterprises (SMEs) | KMU | SME | Marketingmanagement | Marketing management | Virales Marketing | Viral marketing |
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