Which products are best suited to mobile advertising? : a field study of mobile display advertising effects on consumer attitudes and intentions
Yakov Bart, Andrew T. Stephen, and Miklos Sarvary
| Year of publication: |
2014
|
|---|---|
| Authors: | Bart, Yakov ; Stephen, Andrew T. ; Sárváry, Miklós |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 51.2014, 3, p. 270-285
|
| Subject: | mobile advertising | field experiments | advertising effectiveness | digital advertising | persuasion | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Werbung | Advertising | Feldforschung | Field research | Mobilkommunikation | Mobile communications | Mobile Business | Mobile business | Mobile Marketing | Mobile marketing |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010380962