Which products are more responsive to in-store displays : utilitarian or hedonic?
Álvaro Garrido-Morgado, Óscar González-Benito, Mercedes Martos-Partal, Katia Campo
| Year of publication: |
2021
|
|---|---|
| Authors: | Garrido-Morgado, Álvaro ; González-Benito, Óscar ; Martos-Partal, Mercedes ; Campo, Katia |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 97.2021, 3, p. 477-491
|
| Subject: | Congruency principle | Dual information processing mode | Hedonic product | In-store display | Utilitarian product | Konsumentenverhalten | Consumer behaviour | Utilitarismus | Utilitarianism | Hedonischer Preisindex | Hedonic price index | Ladengestaltung | Store design | Produktivität | Productivity |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretai.2020.10.005 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013256061