Who am I? : determinants of young consumer need for uniqueness in India
Vineet Gupta, Gaurav Gupta
| Year of publication: |
2021
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|---|---|
| Authors: | Gupta, Vineet ; Gupta, Gaurav |
| Published in: |
International journal of Indian culture and business management : IJICBM. - Genève : Inderscience Enterprises, ISSN 1753-0814, ZDB-ID 2439496-8. - Vol. 24.2021, 3, p. 368-385
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| Subject: | CNFU | consumer need for uniqueness | India | market maven | peer group | role model | SEM | structural equation modelling | Indien | Konsumentenverhalten | Consumer behaviour | Strukturgleichungsmodell | Structural equation model | Soziale Gruppe | Social group | Jugendliche | Youth |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJICBM.2021.119739 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012799053