Who do you want to purchase with? : the effect of naming strategy on consumer participation in online group purchase
Bin Wang, Min Shu, Yunyao Liu, Fengyuan Xie, Jin Wang
| Year of publication: |
2024
|
|---|---|
| Authors: | Wang, Bin ; Liu, Yunyao ; Xie, Fengyuan |
| Subject: | Hedonic | Involvement | Language typicality | Online group purchase | Trust | Utilitarian | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Vertrauen | Confidence |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2024.103956 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015116807