Who performs marketing? Dimensions of agential variation in market practice
Year of publication: |
2010
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Authors: | Hagberg, Johan ; Kjellberg, Hans |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 39.2010, 6, p. 1028-1038
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