Who wants you when you're old and poor? : Exploring the economics of media pricing

Martin A. Koschat; William P. Putsis, Jr.

Year of publication:	2000
Authors:	Koschat, Martin A. ; Putsis, William P.
Published in:	The journal of media economics. - Philadelphia, Pa. : Routledge, ISSN 0899-7764, ZDB-ID 1117236-8. - Vol. 13.2000, 4, p. 215-232
Subject:	Zeitschrift \| Magazine \| Printwerbung \| Print advertising \| Verbraucher \| Consumers \| Bevölkerungsstruktur \| Demographic structure \| USA \| United States \| 1990-1991

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