Whodunnit? Attributing Blame in the Firestone Tire Recall

Two experiments were conducted to examine consumers' perceptions of blame in the Firestone Tire recall. The extent to which knowledge about Ford or Firestone's role in the recall was accessible to consumers was manipulated. The results suggest that subtle cues can influence perceptions of blame of a company indirectly involved in a recall but only when consumers have considerable knowledge to draw on

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Year of publication:	2020
Authors:	Patrick, Vanessa
Other Persons:	Folkes, Valerie (contributor)
Publisher:	[2020]: [S.l.] : SSRN
Description of contents:	Abstract [papers.ssrn.com]

Extent:	1 Online-Ressource
Type of publication:	Book / Working Paper
Language:	English
Notes:	In: Patrick, Vanessa M. and Valerie S. Folkes (2002), “Whodunnit? Attributing Blame in the Firestone Tire Recall,” in AMA Summer Educators' Conference Proceedings: Toward Tomorrow: Domestic, Global, Virtual Marketing, Vol. 13, ed. Jack Lindgren and Bill Kehoe, American Marketing Association, 8-13 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2002 erstellt Volltext nicht verfügbar
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012833639