Whose crystal ball to choose? : individual difference in the generalizability of concept testing
Ling Peng and Adam Finn
| Year of publication: |
2010
|
|---|---|
| Authors: | Peng, Ling ; Finn, Adam |
| Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 27.2010, 5, p. 690-704
|
| Subject: | Hausgeräteindustrie | Home appliance industry | Produktentwicklung | New product development | Testmarkt | Test market | Online-Befragung | Web survey | Datenqualität | Data quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008649285