Why build sustainable relationships with customers? : the effects of "Ambassador Program"
Kei Aoki, R. Keith Tudor, Aberdeen Leila Borders and Deborah H. Lester
| Year of publication: |
2020
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|---|---|
| Authors: | Aoki, Kei ; Tudor, R. Keith ; Borders, Aberdeen Leila ; Lester, Deborah H. |
| Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9167, ZDB-ID 2659000-1. - Vol. 30.2020, 3, p. 291-303
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| Subject: | advocacy | Ambassador Program | Brand experience | communication | sustainability | Beziehungsmarketing | Relationship marketing | Nachhaltigkeit | Sustainability | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Kommunikation | Communication |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/21639159.2020.1766368 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012257946