Why cannot we all just get along? : resolving customer-focused team interface conflicts in a B2B firm leveraging AHP-based multi-criteria decision-making
Chris I. Enyinda, Charles Blankson, Guangming Cao and Ifeoma E. Enyinda
| Year of publication: |
2023
|
|---|---|
| Authors: | Enyinda, Chris I. ; Blankson, Charles ; Cao, Guangming ; Enyinda, Ifeoma E. |
| Subject: | Analytic hierarchy process | B2B sales process | Business-to-Business marketing | Conflict | Customer-focused teams | Interface | Marketing | Multi-criteria decision-making | Sales | Sensitivity analysis | Service | B-to-B-Marketing | Business-to-business marketing | Arbeitsgruppe | Team | Multikriterielle Entscheidungsanalyse | Multi-criteria analysis | AHP-Verfahren | AHP approach | Lieferantenmanagement | Supplier relationship management | Verkaufspersonal | Salespeople |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBIM-02-2021-0104 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10013539333