Why CRM fails : and how to fix it
by Stan Maklan, Simon Knox and Joe Peppard
| Year of publication: |
2011
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|---|---|
| Authors: | Maklan, Stan ; Knox, Simon ; Peppard, Joe |
| Published in: |
MIT sloan management review. - Cambridge, Mass. : MIT, ISSN 1532-9194, ZDB-ID 2039388-X. - Vol. 52.2010/11, 4, p. 77-85
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| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009267464