Why customers do and do not switch
Per Kristensson, Herbjørn Nysveen and Helge Thorbjørnsen
| Year of publication: |
[2017]
|
|---|---|
| Authors: | Kristensson, Per ; Nysveen, Herbjørn ; Thorbjørnsen, Helge |
| Published in: |
Innovating for trust. - Cheltenham, UK : Edward Elgar, ISBN 978-1-78536-947-6. - 2017, p. 353-371
|
| Subject: | Kundenbindung | Customer retention | Wechselverhalten | Switching behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011707229