Why customers do and do not switch
| Year of publication: |
2017
|
|---|---|
| Authors: | Kristensson, Per ; Nysveen, Herbjørn ; Thorbjørnsen, Helge |
| Published in: |
Innovating for trust. - Cheltenham, UK : Edward Elgar, ISBN 978-1-78536-948-3. - 2017, p. 353-371
|
| Subject: | Wechselverhalten | Switching behaviour | Kundenbindung | Customer retention | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.4337/9781785369483.00035 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015518542