Why do consumers free ride? : investigating the effects of cognitive effort on postpurchase dissonance
Year of publication: |
2022
|
---|---|
Authors: | Nosi, Costanza ; Zollo, Lamberto ; Rialti, Riccardo ; Ciappei, Cristiano |
Subject: | Cognitive efforts | Consumer behavior | E-commerce | Free-riding behavior | Postpurchase cognitive dissonance | Konsumentenverhalten | Consumer behaviour | Kognition | Cognition | Trittbrettfahrerverhalten | Free rider problem | Experiment | Electronic Commerce | Verhaltensökonomik | Behavioral economics |
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