Why do consumers use Facebook brand pages? : a case study of a leading fast-food brand fan page in Egypt

Hazem Rasheed Gaber, Ahmed Mousa Elsamadicy and Len Tiu Wright

Year of publication:	2019
Authors:	Gaber, Hazem Rasheed ; Elsamadicy, Ahmed Mousa ; Wright, Len Tiu
Subject:	consumer engagement \| Facebook \| fast food \| Social media marketing \| uses and gratifications theory \| Social Web \| Social web \| Online-Marketing \| Internet marketing \| Konsumentenverhalten \| Consumer behaviour \| Markenführung \| Brand management \| Ägypten \| Egypt \| Fast Food \| Fast food

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