“Why Don’t Consumers Care About CSR?”: A Qualitative Study Exploring the Role of CSR in Consumption Decisions
| Year of publication: |
2011
|
|---|---|
| Authors: | Öberseder, Magdalena ; Schlegelmilch, Bodo ; Gruber, Verena |
| Published in: |
Journal of Business Ethics. - Springer, ISSN 0167-4544. - Vol. 104.2011, 4, p. 449-460
|
| Publisher: |
Springer |
| Subject: | Corporate social responsibility | Consumer behavior | Purchase intention | Qualitative research |
| Extent: | text/html |
|---|---|
| Type of publication: | Article |
| Source: |
Persistent link: https://www.econbiz.de/10009403253