Why hospitals also need benchmarking marketing capabilities? : an empirical study of relationships between marketing practices and its outcomes
Anand Sharma; Sumesh Singh Dadwal; Sandeep Singh Mahal
| Year of publication: |
2008
|
|---|---|
| Authors: | Sharma, Anand ; Singh Dadwal, Sumesh ; Singh Mahal, Sandeep |
| Published in: |
Paradigm : the journal of Institute of Management Technology. - Ghaziabad : IMT, ISSN 0971-8907, ZDB-ID 1420854-4. - Vol. 12.2008, 1, p. 77-88
|
| Subject: | Krankenhaus | Hospital | Benchmarking | Marketing | Beziehungsmarketing | Relationship marketing | Indien | India |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003762533