Why hospitals also need benchmarking marketing capabilities? : an empirical study of relationships between marketing practices and its outcomes
Anand Sharma; Sumesh Singh Dadwal; Sandeep Singh Mahal
| Year of publication: |
2008
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|---|---|
| Authors: | Sharma, Anand ; Singh Dadwal, Sumesh ; Singh Mahal, Sandeep |
| Published in: |
Paradigm : the journal of Institute of Management Technology. - Ghaziabad : IMT, ISSN 0971-8907, ZDB-ID 14208544. - Vol. 12.2008, 1, p. 77-88
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009879930