Why innovations fail : the case of passive and active innovation resistance
Sven Heidenrich and Patrick Spieth
| Year of publication: |
2013
|
|---|---|
| Authors: | Heidenrich, Sven ; Spieth, Patrick |
| Published in: |
International journal of innovation management. - Singapore : World Scientific Publ., ISSN 1363-9196, ZDB-ID 1339582-8. - Vol. 17.2013, 5, p. 1-42
|
| Subject: | Passive innovation resistance | active innovation resistance | product-specific barriers | Innovation | Konsumentenverhalten | Consumer behaviour | Innovationsdiffusion | Innovation diffusion | Innovationsmanagement | Innovation management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010221888