Why is Assortment Planning so Difficult for Retailers? A Framework and Research Agenda
| Year of publication: |
2009
|
|---|---|
| Authors: | Mantrala, Murali K. ; Levy, Michael ; Kahn, Barbara E. ; Fox, Edward J. ; Gaidarev, Peter ; Dankworth, Bill ; Shah, Denish |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 4108024. - Vol. 85.2009, 1, p. 71-84
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