Why organizations struggle to implement a market orientation : insights into beliefs of top management
Phillip Currey, Simon Somogyi, and Anoma Ariyawardana
| Year of publication: |
2017
|
|---|---|
| Authors: | Currey, Phillip ; Somogyi, Simon ; Ariyawardana, Anoma |
| Published in: |
Journal of food products marketing. - Binghamton, NY : Food Products Pr., ISSN 1045-4446, ZDB-ID 1132941-5. - Vol. 23.2017, 7, p. 783-798
|
| Subject: | Australia | horticulture | market orientation | organizational culture | Unternehmenskultur | Corporate culture | Australien | Marketingmanagement | Marketing management | Gartenbau | Horticulture | Führungskräfte | Managers | Organisatorischer Wandel | Organizational change |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10454446.2016.1141142 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011799764