Why resist? : examining the impact of technological advancement and perceived usefulness on Malaysians' switching intentions : the moderators
Year of publication: |
2015
|
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Authors: | Nik Mohd Hazrul Nik Hashim ; Pandit, Ameet ; Syed Shah Alam ; Rosli Abdul Manan |
Published in: |
The journal of developing areas. - Nashville, Tenn. : [Verlag nicht ermittelbar], ISSN 0022-037X, ZDB-ID 219414-4. - Vol. 49.2015, 3, p. 65-80
|
Subject: | technological advancement | upgraded product adoption | switching barriers | contingency theory | Technischer Fortschritt | Technological change | Konsumentenverhalten | Consumer behaviour | Innovationsdiffusion | Innovation diffusion | Malaysia | Innovationsakzeptanz | Innovation adoption | Wechselverhalten | Switching behaviour | Kontingenztheorie | Contingency theory |
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