Why the marketer's view matters as much as the message
Micael Dahlén; Sara Rosengren; Edith Smith
| Year of publication: |
2014
|
|---|---|
| Authors: | Dahlén, Micael ; Rosengren, Sara ; Smith, Edith |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 54.2014, 3, p. 304-312
|
| Subject: | Werbung | Advertising | Werbewirkung | Advertising effects | Intelligenz | Intelligence | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Experiment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010419818