Why users share marketer-generated contents on social broadcasting Web sites : a cognitive-affective involvement perspective

Yuhao Li, Lih-Bin Oh, and Kanliang Wang

Year of publication:	2017
Authors:	Li, Yuhao ; Oh, Lih-Bin ; Wang, KanLiang
Published in:	Journal of organizational computing and electronic commerce. - Norwood, NJ : Ablex Publ., ISSN 1091-9392, ZDB-ID 1331391-5. - Vol. 27.2017, 4, p. 342-373
Subject:	Content-sharing \| information diffusion \| marketer-generated content \| online marketing \| social broadcasting \| social media \| Social Web \| Social web \| Website \| Online-Marketing \| Internet marketing \| Informationsverbreitung \| Information dissemination \| Content Management \| Content management \| Konsumentenverhalten \| Consumer behaviour

Online Resource

Check full text access |

More access options

Check Google Scholar

In libraries world-wide (WorldCat)

In German libraries (KVK)

Which error do you want to report?

Report: URL of this record is broken

Please note: Sometimes more than one URL is available for a resource. Please click on "More Options" to display these URLs

Report: Addition of an URL to that resource

Please note: Sometimes more than one URL is available for a resource. Please click on "More Options" to display these URLs

Report: The language(s) of that resource is/are…

Please note: Required language not in the list? Please use comment field

Report: Addition of an identifier to that resource

Report: report typo

Report: Add statement

Report: Add keywords

Please use the commentary box to describe other errors

Would you like to receive a feedback?

Commentary

Please type the code from the image

For general questions please use this address.

Persistent link: https://www.econbiz.de/10011762613

A service of the