Why, when, and how should the effect of marketing be measured? : a stakeholder perspective for corporate social responsibility metrics
Priya Raghubir, John Roberts, Katherine N. Lemon, and Russel S. Winer
| Year of publication: |
2010
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|---|---|
| Authors: | Raghubir, Priya ; Roberts, John H. ; Lemon, Katherine N. ; Winer, Russel S. |
| Published in: |
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan. - Chicago, Ill. : American Marketing Association, ISSN 0743-9156, ZDB-ID 83163-3. - Vol. 29.2010, 1, p. 66-77
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| Subject: | Marketingtheorie | Marketing theory | Corporate Social Responsibility | Corporate social responsibility | Messung | Measurement | Stakeholder |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003979317