Will artificial intelligence undermine the effects of guanxi on relationship performance? : evidence from China's banking industry
Paul C.Y. Liu, Weisha Wang, Zi Wang, Ying Yang
| Year of publication: |
2024
|
|---|---|
| Authors: | Liu, Paul C. Y. ; Wang, Weisha ; Wang, Zi ; Yang, Ying |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 1873-2062, ZDB-ID 2012747-9. - Vol. 116.2024, p. 12-25
|
| Subject: | Artificial intelligence | B2B engagement | Guanxi | Perceived ease of use | Perceived usefulness | Relationship performance | China | Künstliche Intelligenz | Soziales Netzwerk | Social network | Bank | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | Unternehmenserfolg | Firm performance | B-to-B-Marketing | Business-to-business marketing | Unternehmensnetzwerk | Business network |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2023.11.007 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014456182