Wine attributes, perceived risk and online wine purchase intention : the cross-level interaction effects of website quality
Year of publication: |
2014
|
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Authors: | Cho, Meehee ; Bonn, Mark Andrew ; Kang, Sora |
Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 43.2014, p. 108-120
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Subject: | Wine attributes | Website quality | Perceived risk | Online wine repurchase intention | Hierarchical linear modeling | Multilevel analysis | Website | Wein | Wine | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Weinbau | Wine industry | Produktqualität | Product quality | Risiko | Risk | Taiwan | Markenimage | Brand image | Kaufmotiv | Consumer motivation |
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