Wine label design proposals : an eye-tracking study to analyze consumers' visual attention and preferences
Elena Barbierato, Danio Berti, Silvia Ranfagni, Luis Hernández-Álvarez and Iacopo Bernetti
| Year of publication: |
2023
|
|---|---|
| Authors: | Barbierato, Elena ; Berti, Danio ; Ranfagni, Silvia ; Hernández-Álvarez, Luis ; Bernetti, Iacopo |
| Subject: | Consumer behavior | Eye-tracking | Neuromarketing | Visual attention | Wine label design | Konsumentenverhalten | Consumer behaviour | Wein | Wine | Wahrnehmung | Perception | Visuelle Wahrnehmung | Visual perception | Warenkennzeichnung | Product labelling | Weinbau | Wine industry |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJWBR-06-2022-0021 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014335883