Wine labelling : is it time to break with tradition? ; a study of the moderating role of perceived risk

Franck Celhay; Juliette Passebois

Year of publication:	2011
Authors:	Celhay, Franck ; Passebois-Ducros, Juliette
Published in:	International journal of wine business research : IJWBR. - Bingley : Emerald, ISSN 1751-1062, ZDB-ID 2429135-3. - Vol. 23.2011, 4, p. 318-337
Subject:	Wein \| Wine \| Markenführung \| Brand management \| Verpackung \| Packaging \| Markenimage \| Brand image \| Konsumentenverhalten \| Consumer behaviour \| Risikopräferenz \| Risk attitude \| Frankreich \| France

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