Wine labelling: is it time to break with tradition? A study of the moderating role of perceived risk
Year of publication: |
2011
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Authors: | Celhay, Franck ; Passebois, Juliette |
Published in: |
International journal of wine business research : IJWBR. - Bingley : Emerald, ISSN 1751-1062, ZDB-ID 24291353. - Vol. 23.2011, 4 (8.11.), p. 318-338
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