With a Little Help from My Enemy: Comparative Advertising as a Signal of Quality
| Year of publication: |
2009
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|---|---|
| Authors: | Barigozzi, Francesca ; Garella, Paolo G. ; Peitz, Martin |
| Published in: |
Journal of economics & management strategy : JEMS. - Malden, Mass. [u.a.] : Blackwell, ISSN 1058-6407, ZDB-ID 1123863x. - Vol. 18.2009, 4, p. 1071-1094
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