Word-of-mouth system implementation and customer conversion : a randomized field experiment
Ni Huang, Tianshu Sun, Peiyu Chen, Joseph M. Golden
| Year of publication: |
2019
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|---|---|
| Authors: | Huang, Ni ; Sun, Tianshu ; Chen, Peiyu ; Golden, Joseph M. |
| Published in: |
Information systems research : ISR. - Catonsville, MD : INFORMS, ISSN 1047-7047, ZDB-ID 1081934-4. - Vol. 30.2019, 3, p. 805-818
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| Subject: | word-of-mouth (WOM) system | randomized field experiment | consumer purchase funnel | social learning | Virales Marketing | Viral marketing | Feldforschung | Field research | Konsumentenverhalten | Consumer behaviour | Experiment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/isre.2018.0832 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012118889