THE WORM INSIDE OF APPLE - The adjective most used these days to describe the once mighty Apple Computer company is "beleaguered." Posed with mounting management defections, false product starts and a free-falling stock price, Apple faces an uphill battle to regain its respectability. At the core of Apple's problems, contends writer Steve Crescenzo, lies a suspect communications group, pursuing a ...
| Year of publication: |
1997
|
|---|---|
| Authors: | Crescenzo, Steve |
| Published in: |
The Public relations strategist : issues and trends that affect management. - New York, NY : Soc., ISSN 1082-9113, ZDB-ID 12847926. - Vol. 3.1997, 1, p. 15-19
|