WRC Auto Sendirian Berhad : potential to survive after crisis
Jihad Mohammad, Farzana Quoquab
| Year of publication: |
2019
|
|---|---|
| Authors: | Jihad Mohammad ; Farzana Quoquab |
| Published in: |
Asian journal of management cases. - London : Sage Publ., ISSN 0973-0621, ZDB-ID 2211863-9. - Vol. 16.2019, 2, p. 149-161
|
| Subject: | Marketing mix | market segmentation | break-even | auto dealer | tsunami | Marktsegmentierung | Market segmentation | Marketingmanagement | Marketing management | Kfz-Markt | Automotive market | Kfz-Industrie | Automotive industry |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0972820119856148 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012134876