WYSIWYG : seeing is believing : consumer responses to levels of design newness, product innovativeness, and the role of country-of-origin
Anshu Saxena Arora and Amit Arora
| Year of publication: |
May-June 2017
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|---|---|
| Authors: | Arora, Anshu ; Arora, Amit |
| Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285-X. - Vol. 29.2017, 3, p. 135-161
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| Subject: | Country-of-origin | design newness | experimental design | incrementally new products | purchase intentions | really new products | technical newness | utilitarian versus hedonic product categories | Konsumentenverhalten | Consumer behaviour | Produktentwicklung | New product development | Innovation | Produktgestaltung | Product design | Experiment | Herkunftsbezeichnung | Designation of origin |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08961530.2017.1280444 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011709326