Yield optimization of display advertising with ad exchange
Santiago R. Balseiro; Jon Feldman; Vahab Mirrokni; S. Muthukrishnan
| Year of publication: |
2014
|
|---|---|
| Authors: | Balseiro, Santiago R. ; Feldman, Jon ; Mirrokni, Vahab ; Muthukrishnan, S. |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 60.2014, 12, p. 2886-2907
|
| Subject: | dynamic programming-optimal control | Internet advertising | revenue management | Revenue-Management | Revenue management | Online-Marketing | Internet marketing | Werbung | Advertising | Theorie | Theory | Dynamische Optimierung | Dynamic programming |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010461784