"You must try our taco!" : advancing the power of language assertiveness in food advertising
Xi Yu and Stephanie Q. Liu
| Year of publication: |
2024
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| Authors: | Yu, Xi ; Liu, Qing |
| Published in: |
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education. - Thousand Oaks, Calif. : Sage, ISSN 1557-7554, ZDB-ID 2202405-0. - Vol. 48.2024, 8, p. 1481-1492
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| Subject: | food advertising | language assertiveness | language expectancy theory | food type | brand competence | Sprache | Language | Werbung | Advertising | Ernährungsindustrie | Food industry | Lebensmittel | Food | Werbewirkung | Advertising effects | Ernährungssicherung | Food security | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/10963480231205757 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015192877