Your customers' perception of quality : what it means to your bottom line and how to control it
Baboo Kureemun and Robert Fantina
| Year of publication: |
2011
|
|---|---|
| Authors: | Kureemun, Baboo ; Fantina, Robert |
| Publisher: |
Portland, Or. : PRC Pr. |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 199 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-439-84581-3 ; 1-439-84581-6 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10009139542