Zeitliche Dynamik im Marketing: neue Verfahren zur Auswertung
Year of publication: |
2008
|
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Authors: | Landwehr, Jan R. ; Herrmann, Andreas |
Published in: |
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis. - St. Gallen : Thexis Verlag, ISSN 1865-6544, ZDB-ID 2412643-3. - Vol. 25.2008, 6, p. 50-54
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Subject: | Marktforschung | Market research | Varianzanalyse | Analysis of variance |
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