Zooming in small family wineries : exploring service quality, loyalty and the moderating role of wine involvement
Year of publication: |
2024
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Authors: | Kladou, Stella ; Usakli, Ahmet ; Lee, Kyuho |
Published in: |
International journal of wine business research. - Bradford : Emerald, ISSN 1751-1070, ZDB-ID 2279092-5. - Vol. 36.2024, 4, p. 613-630
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Subject: | Wine involvement | Wine tourism | Wine tourists' loyalty | Winery service quality | Dienstleistungsqualität | Service quality | Wein | Wine | Weinbau | Wine industry | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Urlaubsverhalten | Holiday behaviour | Australien | Australia | Tourismus | Tourism | Spanien | Spain | Tourismusmarketing | Tourism marketing | Tourismuswirtschaft | Tourism industry | Weinhandel | Wine trade |
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