Zwischen Kundenorientierung und organisatorischer Effizienz : Callcenter als Grenzstellen
Year of publication: |
2002
|
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Authors: | Holtgrewe, Ursula ; Kerst, Christian |
Published in: |
Soziale Welt : SozW ; Zeitschrift für sozialwissenschaftliche Forschung. - Baden-Baden : Nomos-Verl.-Ges., ISSN 0038-6073, ZDB-ID 202662-4. - Vol. 53.2002, 2, p. 141-159
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Subject: | Beziehungsmarketing | Relationship marketing | Callcenter | Call centre | Taylorismus | Scientific management | Theorie | Theory | Organisationssoziologie | Organizational sociology |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | German |
Notes: | Zsfassung in engl. Sprache u.d.T.: Between customer orientation and organisational efficiency In: Soziale Welt |
Source: | ECONIS - Online Catalogue of the ZBW |
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