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Search: subject_exact:"Impact of advertising"
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Advertising effects
8
Werbewirkung
8
Advertising
7
Werbung
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Consumer behaviour
6
Konsumentenverhalten
6
Internet marketing
5
Online-Marketing
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Cognition
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Comparative advertising
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Comparison
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Game theory
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Gesundheit
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Großbritannien
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In-game advertising
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Information technology
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Informationstechnik
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Integrated promotion
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Internet space
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Biercewicz, Konrad
1
Bogas, Paulo
1
Borawska, Anna
1
Borawski, Mariusz
1
Brusenskaja, L. A.
1
Chychun, V. A
1
Davletova, Maira Turysbekovna
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Duda, Jarosław
1
Dulatbekova, Nazym Satbekovna
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Kulikova, Ė. G.
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Nermend, Kesra
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Piwowarski, Mateusz
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Szydłowska, Wiktoria
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Vdovichen, A. A.
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Vdovichena, O. G
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European research studies
NBER Working Paper
17
NBER working paper series
17
Cogent business & management
16
CESifo working papers
15
ERIM report series research in management
15
Psychology & marketing
14
Faculty & research / Insead : working paper series
11
International journal of advertising : the review of marketing communications
10
Research paper series / Stanford Graduate School of Business
9
Reutlinger Diskussionsbeiträge zu Marketing und Management
9
Simon Business School working paper
7
Journal of Asian finance, economics and business : JAFEB
6
Journal of marketing communications
6
Stanford University Graduate School of Business Research Paper
6
Working papers / Harvard Business School, Division of Research
6
Discussion paper / Tinbergen Institute
5
ERIM Report Series Reference
5
Kelley School of Business Research Paper
5
Pakistan journal of commerce and social sciences
5
Stanford University Graduate School of Business research paper
5
Working papers / TSE : WP
5
CESifo Working Paper
4
CESifo Working Paper Series
4
Columbia Business School Research Paper
4
Discussion paper series / IZA
4
Journal of current issues and research in advertising
4
Journal of marketing and consumer behaviour in emerging markets
4
Journal of the Academy of Marketing Science
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Marketing i menedžment innovacij : m&mi
4
NET Institute Working Paper
4
Working paper / National Bureau of Economic Research, Inc.
4
Working paper series
4
Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und Electronic Business
3
Central European business review : CEBR
3
Cowles Foundation discussion paper
3
Dissertation Series CentER
3
ERIM Ph. D. series research in management / Erasmus Institute of Management
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ECONIS (ZBW)
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1
Promotion on the internet : the impact on the consumer and its effects : selected examples
Marciszewska, Barbara
;
Szydłowska, Wiktoria
- In:
European research studies
26
(
2023
)
3
,
pp. 690-703
Persistent link: https://www.econbiz.de/10014382111
Saved in:
2
The impact of advertisements placement in the computer game on the effectiveness of social campaign messages
Borawska, Anna
;
Biercewicz, Konrad
;
Borawski, Mariusz
; …
- In:
European research studies
24
(
2021
)
2B
,
pp. 515-537
Persistent link: https://www.econbiz.de/10012664238
Saved in:
3
A practical analysis of comparative advertising
Woźna-Burdziak, Weronika
- In:
European research studies
24
(
2021
)
4B
,
pp. 1019-1028
Persistent link: https://www.econbiz.de/10012806250
Saved in:
4
The influence of brand effect on slogan's memorability
Silveira, Paulo Duarte
;
Bogas, Paulo
- In:
European research studies
22
(
2019
)
4
,
pp. 88-100
Persistent link: https://www.econbiz.de/10012286143
Saved in:
5
The cognitive neuroscience methods in the analysis of the impact of advertisements in shaping people's health habits
Piwowarski, Mateusz
;
Singh, Uma Shankar
;
Nermend, Kesra
- In:
European research studies
22
(
2019
)
4
,
pp. 457-471
Persistent link: https://www.econbiz.de/10012286172
Saved in:
6
Managing the advertising activities in the system of integrated brand promotion of an enterprise
Vdovichena, O. G
;
Vdovichen, A. A.
;
Chychun, V. A
- In:
European research studies
21
(
2018
)
2
,
pp. 124-136
Persistent link: https://www.econbiz.de/10012221359
Saved in:
7
Cognitive principles and persuasiveness of social anti-drug advertising
Kulikova, Ė. G.
;
Brusenskaja, L. A.
- In:
European research studies
21
(
2018
)
1
,
pp. 206-218
Persistent link: https://www.econbiz.de/10012238711
Saved in:
8
Current state and prospects for development of internet advertising in Kazakhstan
Davletova, Maira Turysbekovna
;
Dulatbekova, Nazym Satbekovna
- In:
European research studies
20
(
2017
)
2A
,
pp. 380-407
Persistent link: https://www.econbiz.de/10012217110
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