The cognitive neuroscience methods in the analysis of the impact of advertisements in shaping people's health habits
Mateusz Piwowarski, Uma Shankar Singh, Kesra Nermend
| Year of publication: |
2019
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|---|---|
| Authors: | Piwowarski, Mateusz ; Singh, Uma Shankar ; Nermend, Kesra |
| Published in: |
European research studies. - Piraeus : [Verlag nicht ermittelbar], ISSN 1108-2976, ZDB-ID 2479315-2. - Vol. 22.2019, 4, p. 457-471
|
| Subject: | Advertisement | health behavior | cognitive neuroscience methods | EEG | GSR | Neurowissenschaften | Neuroscience | Kognition | Cognition | Gesundheit | Health | Werbung | Advertising | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.35808/ersj/1521 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012286172